Nutrition Body Mass Index Essay - 2657 Words

The purpose of a nutritional assessment is to analyze what one has been consuming, as well as the dietary nutrients contained in the food. For the past seven days, I have kept a dietary record documenting the different foods, drinks and medications that I have consumed. In this paper I will discuss body mass index or BMI, the analyzation of the foods consumed, the reason behind the quantity of the foods eaten, the strengths and weaknesses in my food intake, my physical and emotional feelings, medical conditions, cultural influence, diet plan, and goals along with implementation strategies to reach the goal. Body mass index refers to â€Å"†¦ a person’s weight in relation to height used to estimate relative risk of health problems related to weight† (Dudek, 2014, page 7). To calculate BMI, you divide weight in kilograms by the square of height in meters (Dudek, 2014, page 7). With my height of 5 feet 9 inches and a weight of 196 pounds, my BMI is 29. According to Dudek, my BMI classifies myself as overweight, which is a BMI of 25-29.9 (Dudek, 2014, page 7). Another technique of determining optimum weight is with the Hamwi method. The idea behind this approach is that a woman who is 5 feet tall should weigh about 100 pounds, and a that a man who is 5 feet tall should weigh about 106 pounds. Every inch above 5 feet you would add 6 pounds to the Hamwi standard of a man. By doing so, the â€Å"ideal† weight I should be at is 160 pounds. In correlation with my current weight of 196 pounds, IShow MoreRelatedTo Assess Your Own Body Weight and Develop a Diet624 Words   |  3 PagesYour Own Body Weight and Develop a Diet and Exercise Program iLAB Anthony D’Agostino DeVry University Health Wellness and Nutrition What is Body Mass Index? By definition, Body Mass Index is a measurement representing the ratio of a person’s body weight to his or her height. The BMI describes the body weight relative to height, and it correlates strongly (in adults) with the total body fat content. A body mass index of less than 20 is considered to be underweight, while a body mass indexRead MoreBenefits Of A Healthy Lifestyle901 Words   |  4 Pageslifestyle such as, longevity and mood improvement. Metabolic Measurement: BMI For people to improve their overall health, they must understand where they are at in terms of health. The body mass index is a great indicator to help determine the risk factor among individuals. The body mass index determines how much body fat a person has by dividing the weight in kilograms and height in meters to see the certain level of risk he or she is in. People who have a BMI score under 18.5 or consider underweightRead MoreIncreasing Students Knowledge On Nutrition And Physical Activity931 Words   |  4 Pagesinvestigate the level of success of an implemented after-school health promotion program in diverse low-income elementary schools that were in Los Angeles County (LAC). The study focused on increasing students’ knowledge on nutrition and physical activity by providing valuable nutrition education and physical activity opportunities. The study involved eight schools (four for intervention and four for comparison), with a total of 121 volunteer kindergartener students in grades 3-5. All eightRead MoreEssay on Childhood Obesity1599 Words   |  7 Pagesand Childhood Obesity among Mothers of Lower Socioeconomic Status† is a study that was conducted by Alison Kalinowski, Kylene Krause, Carla Berdejo, Kristina Harrell, Katherine Rosenblum, and Julie Lumeng. The study was published in the Journal of Nutrition Education Behavior. The focus of the study was to examine beliefs about the role of parenting in feeding and childhood obesity among mothers of lower socioeconomic status. According to the study Children of lower socioeconomic status (SES) in theRead MoreObesity During The Us Military1079 Words   |  5 Pagesare being excluded for being overweight (nber.org, 2010). Today each armed service has standards for recruiting based on weight-for-height limits and maximum percent body fat. Weight-for-h eight is calculated in pounds for a given height in inches and then converted to Body Mass Index (BMI) using a reference chart. Body mass index is easy to calculate, and a quick way to monitor fitness and it has been the recommended screening tool for overweight and obesity in large populations. The Center forRead MoreObesity Essay796 Words   |  4 Pagesonset menarche (RR for 1 serving/d increment: 0.88; 95% CI: 0.62, 1.25 (Mueller et al, 2015). 370 girls, ages 10-16 years old were the subjects of a study in Iran by Farahmand et al (2012). The aim of this study was to prove the association of body mass index and lipoproteins profile with age of menarche. The criteria for the subjects includes start of menarche six months before the study. BMI, circumference of hip and waist, height, weight and lipid profiles were data collected by the group. The studyRead MoreAnnotated Bibliography On Sugar Sweetened Beverages1967 Words   |  8 PagesKeller, H. H., Knee, C. A., Lee, R. A., Simpson, J. R. (2009). Evaluation of Fruit Juice Intake and Body Mass Index Within a Sample of Ontario Preschoolers. ICAN: Infant, Child, Adolescent Nutrition , 1 (3), 170-175. The study objectives were to: describe the intake of 100% fruit juice among Ontario preschoolers, investigate the relationship between consumption of 100% fruit juices, body mass index, parental and family characteristics; provide the consumption data on a Canadian population (BrunelleRead MoreAnthropometry Technique And Physiological Changes848 Words   |  4 Pagesquantifying body compositions. According to Jellife (1966), â€Å"Anthropometry is the measurement of the variations of physical dimensions and composition of the human body at different age levels†. Anthropometry can be used to assess the nutritional status of the individual within a population by determining physiological factors whether an individual is well nourished or undernourished. Anthropometric technique can be identified as a direct method and developed measurements of body weight, heightRead MoreEating Habits and Obesity of Filipino3148 Words   |  13 Pagesâ€Å"The Relationship of Snacking Patterns and Body Mass Index among PT students from 3rd year to 4th year of DLS-HSI† GROUP 12 Members: Aquino, Riva Casanova, Jayson Gautani, John Rudolf Mercado, April Peji, Shiela Adviser: Dr. Elizabeth Rey-Matias TITLE: â€Å"THE RELATIONSHIP OF SNACKING PATTERNS AND BODY MASS INDEX AMONG 3rd YEAR TO 4th YEAR PT STUDENTS OF DLS-HSI† CHAPTER 1 BACKGROUND The prevalence of obesity is still high in developed and developing countries. Presently worldwide, it isRead MoreEssay on Calorie Consumption and an Exercise Plan1574 Words   |  7 PagesCHAPTER 2 LITERATURE REVIEW Definition of Calorie According to Ayoob( 2009), a calorie can be defined as a unit of heat energy that human body use as energy to produce heat. This energy fuels human body for strength in daily activity. In scientific term, there are two types of calories which small calorie and large calorie (Nordqvist, 2013). A small calorie(symbol:cal) - 1cal is the amount of energy to required to raise one gram of water by one degree Celcius. A large calorie(symbol:Cal

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Gun Control Laws Should Not Be Banned - 1361 Words

In our society, firearms have been in use for numerous occasions. There has been an increase in the usage of firearms. It has gotten out of hand today, and gun control laws are so lenient that firearms are constantly being abused. The abuse of firearms have occurred in a very significant amount of states. The lost of lives people have felt with in their families have been brutal. Firearms are weapons that should not be in the arms of people who would do harmful things with it. Using a firearm is not entertainment and should not be played with in any form of action. People felt the need to purchase one or have one. The leading cause of this will result in a harmful situation. Action has not been brought up in having a stricter gun control due to the amount of killings taking place in the world. The rules and regulations have been misled and haven t been taken serious. Action must be taken upon this harmful substance to keep people’s lives safe. Firearms have been used by people at local stores, schools, and even at homes. These places were where people would go and hurt another person’s life which led to serious consequences. One life is gone based on one pull of a trigger. The gun control needs to be more strict because it is interfering with schools, the law, its endangerment use for protection, and the easy access of purchasing a firearm. These instruments of destruction are not only in the hands of adults, but are also in the hands of children. It has been shown thatShow MoreRelatedGun Control Laws Should Be Banned1023 Words   |  5 Pages The Rifle Itself Has No Moral Stature: No Need for More Gun Control Laws Jeff Cooper, the creator of the â€Å"modern technique† of handgun shooting, an expert on the use and history of small arms, once said, â€Å"The rifle itself has no moral stature, since it has no will of its own. Naturally, it may be used by evil men for evil purposes, but there are more good men than evil, and while the latter cannot be persuaded to the path of righteousness by propaganda, they can certainly be corrected by good menRead MoreShould Gun Control Laws Be Banned? Essay1877 Words   |  8 Pagesâ€Å"Gun violence,† is a word that has been in the media too frequently over the last several years across America. Not a new problem, it is a reoccurring problem on school and college campuses, in shopping malls, in workplaces and even in movie theaters.   Sadly, around 32,300 Americans are killed every year from firearm injuries in the 24-year period from 1980 to 2006, accounting for 6.6% of years of potential life lost prior to the age of 65† (Morabia, Alfredo).   Federal, state, and local governmentsRead MoreShould Gun Control Laws Be Banned? The United States Of America?1605 Words   |  7 Pagesstronger and more concrete gun laws, while allowing anyone with ideal safety to obtain guns Be it enacted by the 9th grade Senate of Wayzata High School Guns must not be banned in the United States of America, but it is imperative that stricter gun control laws are put into place. Currently, there are many flaws in gun safety that need to be amended rather than banning guns altogether. These reasons include situations where guns can be used effectively for home protection, guns are being sold to peopleRead MoreGun Control Laws Should Be Enforced1072 Words   |  5 Pagescontroversial topics today is gun control. In the month of November, 2016, American citizens will vote for the issue of gun and ammunition control. Pro and anti-gun supporters have very different opinions on the issue of guns. According to news article Vice, over the past year, there have been 159 mass shootings in the U.S. It is now up to U.S citizens to decide whether gun laws should be enforced or not. A writer from USA Today, Robert Farago is opposed to gun control laws and on the other hand, authorRead MoreGuns Should Be Banned1092 Words   |  5 PagesThe argu ment of whether guns should be banned has become increasingly popular as more and more shootings occur. Since 2006 there have been thirty-two mass shootings in the United States alone. This is one of the biggest debates going on right now and there are many people who are willing to argue both sides of it. In Phoebe Maltz Bovys article Its Time to Ban Guns. Yes, All of Them.   she argues for gun control. Evan DePhillips and Devin Hughes also argues for gun control in their article 5 argumentsRead MoreGun Laws Should Not Be Banned1426 Words   |  6 Pagesto another public shooter, and another gun control debate comes spiraling from the after math as laws against guns try to be placed. Is this really the best way to deal with the issue? No. The issue is people are killing people not guns are killing people. Society wants to ban guns because people are afraid when in actuality guns themselves are not the things that need to be banned. Even then do you have any proof the gun laws ac tually lower crime? Gun laws also go directly against the 2nd AmendmentRead MoreGun Control Of The United States985 Words   |  4 PagesDecember 9 2015 Gun Control Did know that there are approximately 4.5 million firearms sold in the United States each year, and and estimated 2 million second hand firearms are sold each year? According to the IANSA (International Action Network on Small Arms of the United Nations), in the United States there are more than ten thousand gun homicides annually (IANSA). These statistics should shock every American. Gun control is the reason for these gross statistics. The strict laws on guns cases a lotRead MoreThe Moms Demand Action Organization970 Words   |  4 Pages Moms Demand Action ‘For gun sense in America’ The Moms Demand Action organization has recently made print advertisements to hopefully spark conversation and controversy among the audience to the group s standpoint on assault weapon laws in the United States. The Moms Demand Action organization is a group of mothers specifically targeting parents about spreading awareness of increasing gun violence involving children in the country. Though pro 2nd AmendmentRead MorePersuasive Essay On Gun Control853 Words   |  4 PagesGun control   Ã‚  Ã‚  Ã‚  Guns should be banned in public but allowed in your home for protection. Guns are not safe, and they never will be. People feel unsafe around guns and guns are not necessary. Working together guns could be eventually outlawed and not allowed in public. Too many incidents have occurred because guns were present.   Ã‚  Ã‚  Ã‚  Guns are unsafe especially in public. The greatest evidence for this is the number of shootings that have occurred in public because the right to carry guns. In fact,Read MoreFire Arms: The Foundation of Our Country724 Words   |  3 Pages The United States has had a gun culture since the start of our country. Our country was founded around guns. We won the American Revolution with personal owned firearms, and they protected us while we explored the new land. They helped provide food in the early times of our country. They were necessary, and still are. Our founding fathers made sure that we, Americans, had the right to bear arms. Today some people want to take that right away, and they should not be allowed to. Firearms in present

Gang Involvement Membership, Violence, Crime And...

Running head: GANGS: MEMBERSHIP, VIOLENCE/CRIME AND JUVENILE DELINQUENCY Gangs: Membership, Violence, Crime and Juvenile Delinquency By Dominique Dillon St. John’s University CRM 119 Dominique Dillon October 22nd 2014 Running head: GANGS: MEMBERSHIP, VIOLENCE/CRIME AND JUVENILE DELINQUENCY Annotated Bibliography Alleyne, Emma Wood, Jane L., (2011). Gang Involvement: Social and Environment Factors. Crime and Delinquency 60 (4) 547-568. Using the stereotypes of the American Culture, this study by Alleyne and Wood is based on Gang Involvement in a British setting. The study examines individual, social and environmental factors that can have an impact on gang-involved youths or non-gang involved youths. In order to find which factors play a role on involved/non-involved gang youth, the authors test for measure of individual delinquency, neighborhood gangs, parental management, commitment to school, and deviant peers. To help differentiate amongst the factors, the authors use a structural equation modeling, which provided the results in a statistical measure. Based off of the results, gang-involved youths were older than non-gang involved youths and that individual delinquency and neighborhood gangs predicted higher chances of gang involvement. The other factors of parental management, commitment to school and deviant peer pressure provided an indirect relationship to gang involvement. Coid, Jeremy et al. (2013). Gang Membership, Violence, andShow MoreRelatedJuveniles Are Committing Crime Everywhere Essay1625 Words   |  7 PagesDescription of the Research Topic Juveniles are committing crime everywhere, but the nation is not aware of the behavior behind these acts of delinquency. No matter how much focus there is on juveniles partaking in crimes across the states, there is little understanding on why they turn to crime and what are the factors that come into play to lead them down this path. Many external factors such as, the environment they live in, family, school, peer groups, and individual self-being can bring themRead MoreContributing Factors to Juvenile Delinquency1620 Words   |  7 PagesJuvenile delinquency, according to Agnew and Brezina, is the violation of the law by a minor which is any persons under the age of 18 in most states. There are many contributing factors to juvenile delinquency such as domestic issues or stress at school, and there are also four different theories, strain, social learning, control, and labeling, to explain the different prospective of why it is thought that juveniles commence in delinquent behav ior. This particular discussion however, is going toRead MoreSummary : Youth Gang And Violence1615 Words   |  7 PagesIskuhi Kalantaryan Juvenile Delinquency Sunday, March 27, 2016 Analytic Essay Youth Gang and Violence Delinquent Behavior â€Å"Gang† â€Å"Youth Gang† and â€Å"Street Gang† are just labels used to describe young people consisting of three or more individuals organized to achieve a typical objective and who share a common identity. There is no single and universally accepted definition of gang, gang member and gang activities in the United States, howeverRead MoreGang Prevention and Juveniles1053 Words   |  5 PagesGangs are nothing new to American society, what is new and disturbing is the recent spike in juvenile crimes with reported ties to certain gangs. Youth gangs have been prevalent in schools in large cities since the 1970 s. However, they have become even more prevalent in schools in the recent past. In the student survey component of the 1995 National Crime Victimization Survey, more than one third (37%) of the students reported gangs at their schools and the percentage of students reporting theRead MoreLife Of A Gang : Youth853 Words   |  4 PagesLife in a Gang Youth are exposed to gang life at an early age, sometimes as early as 10 or 11 years old. Observing older and respected gang members can often lead to impressions among youth that lead them to believe gang life is the way to gain access to things such as status, money and prestige. Research states that older more established gang members will utilize youth to their advantage by having them steal for the gang, buy and sell drugs, carry weapons and commit other crimes in hopes to evadeRead MoreHigh Risk Youth : A Public Health Approach By Doctor Dawn Delfin Mcdaniels1368 Words   |  6 PagesUrban areas could be attributed to gang violence (McDaniels, 2012). One notable characteristic of gang membership in the United States, is that youth who join gangs are more likely to engage in assault, robbery, felony theft, and breaking and entering, than their non-gang peers (Hill, et al., 2001). The lack of proper parental supervision in communities with high risk factors such as high pover ty rates, is closely associated with delinquent behaviors in juveniles. It is therefore worthwhile to studyRead MoreJuvenile Delinquency : A Serious Concern For Many Law Enforcement Agencies Essay2260 Words   |  10 Pages Youth gang members are a serious concern for many law enforcement agencies. Gangs can be defined as a group of individuals who meet on a routinely basis, whom have an identifiable and organized leadership, whom claim control of specific territories, and whom are often involved in violence or other illegal activities (Miller, 1975). Juveniles are the perfect targets to be recruited by gangs according to the National Gang Intelligence Center (2011). This is due to a variety of factors, many ofRead MoreJuvenile Offenders And Juvenile Delinquency1610 Words   |  7 PagesJuvenile delinquency, also known as juvenile offending, is participation in illegal behavior by minors8. A juvenile delinquent in the United States is a person who is typically under the age of 17 and commits an act that otherwise would have been charged as a crime if they were an adult. Depending on the type and severity of the offense committed, it is possible for persons under 18 to be charged and tried as adults. Juvenile crimes can range from status offenses (such as underage smoking), toRead MoreWhy Youth May Join A Gang2637 Words   |  11 PagesWhy Youth May Join a Gang According to Barkan and Snowden (2008), the conditions that lead or induce a person to join a gang are: changes in the political system of a country; the rigidity or flexibility of the society (rigidity makes life stressful for people); a need to protect loved ones; and/or difficult life conditions, such as job loss, that result in high levels of frustration and threat. Street gangs join together for various reasons, such as to protect themselves from feared neighborhoodRead MoreEffective Tactics to Reduce Juvenile School Shootings Essay2779 Words   |  12 PagesWhen it comes to violent crimes, specifically murders and homicides, the American society tends to react in a sense that justice should be brought to the victim(s) by giving extensive punishment to the offender(s); this is assuming adults are the players of these specific violent crimes. However, if the tables are turned to juveniles, specifically involving schools, the reactions seem to change. Rather than feeling litt le empathy while depending on the justice system to carry out decisions expected

Richard manages to win Anne Essay Example For Students

Richard manages to win Anne Essay Over all Richard has his way with twisting words and toying with peoples emotion in order to get what he wants. In this case he was Anne and he changes her opinion of him to like him rather than to detest him. The first interaction that we see between Richard and Anne is when Richard enters the scene and tells the progression of the coffin to stop. At this point we then read how Anne feels towards Richard when she called him the devil and how a soul thou canst not have showing how at this point, she has no respect or feelings towards and considers him to be inhuman in her eyes. His first attempt at winning Anne over was when she said how wonderful when devils tell the truth! and he replies by saying how it is more wonderful when angles are so angry in an attempt to complement her and by asking her for a chance to explain himself and calling her divine perfection of a woman. She feels differently and calls him diffused infection of man. He then tries again to gain her good will when she asked if he killed the king and he accepts it, she sys how he (the king) was gentle, mild, and virtuous and he later goes onto say that the king should thank him for killing him as he was fitter for that place earth. This showing how he way trying to make her see things in a positive light rather than what it really was. She then goes onto say that he will go to hell but Richard says that that hell is not the only place and she asks him where else and his response is Your bedchamber. This showing how he is apply that she shares a bed with him but she thinks and fells differently and responds by saying Ill rest beside the chamber where thou liest. This is like a curse from her onto him by her saying that may he have nightmares when he sleeps. Tactically he responds well by saying So will it, madam, tell I lie with you. This turns the tables around on her by him implying that his nights will not be right without her beside him. This shows a change in her approach towards him as now she is not calling him the devil and being soulless but rather cursing him. This shows how he is gradually having an affect on her and her image of him is not the same. He then goes onto say that the reason he killed the king was because her beauty was the cause of that effect implying that he did it to be with her and this is an attempt to try and win her over. His next attempt to win her over is when he says that the person who took away her husband did it to help thee to a better husband. To the reader it is clear that he is referring to himself at this instance but Anne goes on to ask who it is and he tells her that it is he. Her response was to spit on him, which causes the reader to think if he is really winning her over or not.

Should We Legalize Marijuana Argumentative Persua Essay Example For Students

Should We Legalize Marijuana? Argumentative Persua Essay sive Essays Should We Legalize Marijuana? In the perspective of Americas war on drugs, marijuana is one of the biggest enemies. And since alcohol and tobacco, two life threatening substances, are legal it is a relevant question to ask why marijuana is illegal. The taxpayers of America can partly answer this question when they fill out their tax forms and when they hear the hash rhetoric used against marijuana by the government. The fact that marijuana is illegal is sufficiently caused by the amount of money, jobs, and pride invested in the drug war. In other words, the government cannot turn back now. In order to demonstrate this cause, the difference between illegal and legal substances (specifically alcohol and marijuana) must be abolished. Alcohol, as we all know, was once illegal. The reason that it was illegal was because the ill effects of alcohol led many people to fight for the prohibition cause. Some of these ill effects are direct and some alter the behavior and motor skills of the drinker, helping them do things they would not usually do. More often than not, the direct effects result from heavy drinking, like depression is frequently diagnosed in alcoholics (Rittenhouse 140). But just getting drunk can do serious harm. Accidental trauma forms the major cause of brain damage from alcohol (140) would indicate alcohol as a threat to human health. Marijuana on the other hand seems a little out of place in its classification as illegal. The source previously cited notes that, Although it is classified as a Schedule I drug for regulatory purposes, it is clearly different pharmacologically from the opiate analgesics (Rittenhouse 151). Also, recently a heated debate has arisen on the medicinal value of marijuana. Whether there is a definite use for marijuana is unclear, but there is surely no such debate concerning alcohol. So once again I posture the question why is marijuana illegal if it is not more dangerous than substances that are legal? The American governments investment in the war on drugs spans the spectrum of governmental offices. But the main recipient of funds from the budget is the Drug Enforcement Agency, located in the Department of Justice. Before I start quoting budget allocations, I would like to ask the reader to make a small assumption. The budget does not make distinctions between fighting marijuana and fighting cocaine, heroine, etc. So I would ask that the reader assume marijuana accounts for five percent of the budgets drug prevention allocations. This is probably much smaller than the actual percentage, but there is no way (as far as I can tell) of knowing for sure, and I do not want to overstep my bounds. So, keeping the above in mind, the projected 1998 budget allows for 15. 997 billion dollars for what it calls Federal Drug Control Funding (Budget 331). The aforementioned Drug Enforcement Agency, better known as the DEA, was projected to receive 1.146 billion dollars. Also, 281 million dollars was projected to be spent on federal prisons for the housing of drug offenders. If marijuana was to be legalized these amounts would be reduced and taxpayers would gain, but the government would lose that very same money. Besides the money that would be lost, many people would have to find another job. The projected 1998 budget allocated 753 million dollars to salaries and expenses for the DEA alone (Budget 467). This is more than half of what the DEA receives from the government, meaning that jobs and the funds that the jobs need would take a serious hit from marijuana legalization. .u022b694b5cd34e9e7e71260e50c0c948 , .u022b694b5cd34e9e7e71260e50c0c948 .postImageUrl , .u022b694b5cd34e9e7e71260e50c0c948 .centered-text-area { min-height: 80px; position: relative; } .u022b694b5cd34e9e7e71260e50c0c948 , .u022b694b5cd34e9e7e71260e50c0c948:hover , .u022b694b5cd34e9e7e71260e50c0c948:visited , .u022b694b5cd34e9e7e71260e50c0c948:active { border:0!important; } .u022b694b5cd34e9e7e71260e50c0c948 .clearfix:after { content: ""; display: table; clear: both; } .u022b694b5cd34e9e7e71260e50c0c948 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u022b694b5cd34e9e7e71260e50c0c948:active , .u022b694b5cd34e9e7e71260e50c0c948:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u022b694b5cd34e9e7e71260e50c0c948 .centered-text-area { width: 100%; position: relative ; } .u022b694b5cd34e9e7e71260e50c0c948 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u022b694b5cd34e9e7e71260e50c0c948 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u022b694b5cd34e9e7e71260e50c0c948 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u022b694b5cd34e9e7e71260e50c0c948:hover .ctaButton { background-color: #34495E!important; } .u022b694b5cd34e9e7e71260e50c0c948 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u022b694b5cd34e9e7e71260e50c0c948 .u022b694b5cd34e9e7e71260e50c0c948-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u022b694b5cd34e9e7e71260e50c0c948:after { content: ""; display: block; clear: both; } READ: echnology vs. Humanity EssayA more intangible investment that the government makes in the war on drugs is its pride. The government makes a concerted effort to inform the American public that marijuana is bad for the taxpayers. The budget allocated 620 million dollars for what it calls Safe and Drug Free Schools and Communities (Budget 331). This most probably involves education for the schools and communities on the adverse effects of marijuana. Ex-DEA agent Michael Levine comments that, As I write this, President Bush and the drug czar are playing the media for all its worth to convince us of the effectiveness of the drug .

UBER â€Market Analysis in Australia-Free-Samples for Students

Question: Discuss about the Market Analysis of Uber. Answer: Introduction The analysis of SWOT and macro- environmental factors is important for an organization. For instance, the SWOT analysis of the report helped to understand the internal strength, weakness and external opportunities and threats. The segmentation of market is analyzed for Uber using segmentation variables. Two segments are chosen- the market segment for transportation and that for food-delivery. The attractiveness of each segment is analyzed and a positioning map is drawn for the target segment. Macro Environmental Factors Macro Environmental Factors Political factors-The political environment of Australia is stable which is an opportunity for Uber. The government introduces tax policies for protection of the economy and can introduce laws related to protection of environment (Hollensen 2015). Economic Environment- Australia is a large capitalist economy with a dominance of service sector which is an opportunity for Uber. The Uber service is not completely regulated in all states of Australia (Bond 2014). Socio-Cultural Environment- the Australians are technologically aware and have high disposable income which is an opportunity for Uber, however the preference of Australians towards local brand can act as a threat (Wallsten 2015). Technological factors- Australia focuses on technology and innovation, R D and new technology like electric cars can be an opportunity for Uber; however disruptive technology like Google car can act as a threat (Keller and Kotler 2016). SWOT Strength The operational cost of Uber is low(Chen and Sheldon 2016) The standard of service for Uber is high; drivers and cars are verified (Bresler and Lubbe 2014). Uber has a brand name recognized worldwide Uber has a good customer base in Australia Weakness The loyalty factor between Uber and driver is low The service idea of Uber can be imitated by competitors (Cusumano 2015). The customer base of Uber does not demonstrate loyalty, switching among customers is high (Rogers 2015). The privacy concerns of consumers are high Opportunities Uber can leverage new technologies like electric cars The Estimated Time of Arrival can be reduced with an increase in number of drivers for Uber Uber can introduce alternate medium of Transport like Uber Chopper The valuation of the company can attract more investors (Wallsten 2015). Threats New Technology like driverless Google cars is a threat for Uber Uber faces competitive rivalry Drivers of Uber are dissatisfied with profit margins which is low Fraud and scandals can tarnish brand name (Hollensen 2015). Consumer behavior Definition and importanc It is the study of how individual consumer, or groups and organizations satiate their needs and ways by selection, purchase, usage and disposal of goods and service. It is important for organizations to study consumer behavior to create better value for consumers (Hollensen 2015). The two market segments for Uber are the passengers that use the vehicles of Uber for transportation Another market segment for Uber is the people who use Uber Eats App for ordering food from their favorite restaurants. Audit i) Internal influences like inner psychological motive of consumers, experience from previous purchase and attitudes and core values are internal influences that affect consumers. ii) External influence like word-of-mouth from opinion leaders and recommendations of family affect consumers The decision making process for the buyers of these two segments can go through the following stages Need-Recognition or Awareness of Problem- The customers who avail Uber do so when they have a need to transport, the customers for UberEats first need to satiate hunger. Information Search- The customers can search for information about alternate medium of transport online and the information about different food delivery app can be accessed by consumers. Evaluation of Alternatives- After information search about rival companies offering similar products and service, consumers will choose the best alternative. The alternatives can be rated in terms of variables like price, quality and the best option is chosen by consumers. Purchase- Consumers take the purchase decision after evaluating the alternatives. Post-Purchase Evaluation- Consumers are satisfied or dissatisfied at this stage. They can rate the Apps of Uber and take the decision of loyalty or switch (Armstrong et al. 2015). Segmentation Process Definition and importance The segmentation process divides a homogeneous market into identifiable segments that demonstrate similar characteristics, needs and wants. The segmentation process is important because segments are measurable and accessible which facilitates in targeting and positioning (Keller and Kotler 2016) A table with two segments Market segment that uses Uber for transport Market segment that uses Uber for food delivery Demographics- Income level, technological education, family size can be used as demographic variables for this segment Demographics- Family size, ethnicity and age are demographic variables for this market segment Behavioral- Loyalty status and usage rate can be behavioral variables for this segment (Keller and Kotler 2016). Behavioral variables for this segment can be occasions and benefits sought. Geographic segments like rural-urban, division of segment by cities can be used for this segment. Geographic variables like area and location for customers can be used for this segment Psychographic variables like lifestyles can be used for this segment Psychographic variable like Interest can be used for this segment (Keller and Kotler 2016). An explanation of the table The two segments chosen in the above section are different and Uber can use different strategies for the segments For market segment that uses Uber for transport- This segment should be customers with disposable income and customers who are aware of technology. The loyalty status of these customers and their rate of usage should be checked by Uber. The lifestyle of these customers and their location, for instance, in which city of Australia they are located or whether they are rural or urban customers will be valuable information for Uber. For the market segment that uses Uber for food delivery- The family size, ethnicity and age of this segment should be considered because the choice of food and amount ordered depends on these factors. The occasions during which food is ordered and benefits sought should be taken into account. The location of consumers and psychological motive behind ordering food or interest should be considered for this segment (Keller and Kotler 2016). Target Markets Explanation for the choice of two target market Target market that uses Uber for transport- This target market is an attractive market segment for Uber because there are consumers who would prefer to rent a cab instead of their own car or public transport like bus or train. Uber can be used for transportation by school kids, college-goers or professionals. Target Market that uses Uber for food delivery -This target market is attractive because there is an increase of customers in Australia who prefer their favorite food to be delivered at doorstep (Keller and Kotler 2016) Strategies for each segment Uber should leverage this opportunity of transportation needs of consumers and adopt the strategy to provide easy and timely transportation for this segment. Uber can use the strategy to tie-up with local restaurants and hire food delivery person to deliver food timely to consumers who will order food by app. Diagram explanation Uber should provide food high in nutrition and good to taste which is evident from the positioning map which can be a competitive advantage for this segment (A table with two segments Market segment that uses Uber for transport Market segment that uses Uber for food delivery Demographics- Income level, technological education, family size can be used as demographic variables for this segment Demographics- Family size, ethnicity and age are demographic variables for this market segment Behavioral- Loyalty status and usage rate can be behavioral variables for this segment. Behavioral variables for this segment can be occasions and benefits sought. Geographic segments like rural-urban, division of segment by cities can be used for this segment. Geographic variables like area and location for customers can be used for this segment Psychographic variables like lifestyles can be used for this segment Psychographic variable like Interest can be used for this segment. An explanation of the table The two segments chosen in the above section are different and Uber can use different strategies for the segments For market segment that uses Uber for transport- This segment should be customers with disposable income and customers who are aware of technology. The loyalty status of these customers and their rate of usage should be checked by Uber. The lifestyle of these customers and their location, for instance, in which city of Australia they are located or whether they are rural or urban customers will be valuable information for Uber. For the market segment that uses Uber for food delivery- The family size, ethnicity and age of this segment should be considered because the choice of food and amount ordered depends on these factors. The occasions during which food is ordered and benefits sought should be taken into account. The location of consumers and psychological motive behind ordering food or interest should be considered for this segment (Keller and Kotler 2016). Uber should position itself as a transportation system that delivers service in a wide range of locations with limited choice, because consumers can only book certain variety of cars in Uber App. Uber has USP of network of drivers and App for this segment(Rogers 2015). Recommendations Uber should choose the market segment of transportation. This segment is preferred over the other segment because transportation is the core competency for Uber and the company has technological know-how in this field (Rogers 2015). Reference Lists Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education. Bond, A.T., 2014. An app for that: Local governments and the rise of the sharing economy.Notre Dame L. Rev. 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