Thursday, October 3, 2019

The Cinderella Of The Building Industry Construction Essay

The Cinderella Of The Building Industry Construction Essay Building maintenance normally regarded as the Cinderella of the building industry. The maintenance of the built environment affects everyone continually, for it is on the state of our homes, offices and factories that we depend not only for our comfort but also for our economic survival. Maintenance of the building will start from the day the builders and contractors leaves the site of the construction or after the construction is fully completed. Normally, all the building owners wants their building will keep the maintenance to a minimum cost and need the maintenance in a good and effective maintenance. In order to get the effectiveness of the maintenance, organizing maintenance work is required for the maintenance. Organizing maintenance work is to examine how work will organized to best effect. Consideration will give particularly to the place of statutory control and guidance and the involvement of contractors. The value of the supervision and inspection will explore. The overal l aim is to expose methods that are most likely to achieve the desired end-result of satisfactory buildings in which to live, work and play. Organizing is the managerial function of arranging people and resources to work toward a goal. The purposes of organizing include but are not limited to determining the tasks to perform in order to achieve objectives, dividing tasks into specific jobs, grouping job into departments, specifying reporting and authority relationships, delegating the authority necessary for task accomplishment, and allocating and deploying resources in a coordinated fashion (Anton, 2010). As a word, organization can mean an organization that is the process of getting something organized. Different organization will organize building maintenance differently. For example, two different local authorities will not organize their building maintenance work in the same way unless two different organization of the building maintenance will organized the building maintenance work in the same way is if they outsourced the provision of the service to the same company of the outsource contractors (Wood, 2009). British Standard Institution (1964) defines maintenance as work undertaken in order to keep or restore every facility such as every part of a site, building and contents, to an acceptable standard. The British Standard further explain that where there are statutory requirements for maintenance, the acceptable standard must be no less than that necessary to meet the statutory requirements, and maintained is defined in the Factories Act (1961) as maintained in an efficient state, in efficient working order and in good repair (Seeley, 1976). ORGANIZING MAINTENANCE WORK MAINTENANCE PLANNING The Pocket Oxford Dictionary defines a plan as a method or procedure for doing something on the design, scheme, or intention. In term of building maintenance management, maintenance planning has both a narrow and wide definition. The narrow definition relate to preventive maintenance in the form of planned maintenance programmed. While, wide definition maintenance planning as an essential management tool for controlling all aspects of a building maintenance management operation and will include planned preventive maintenance programmed, planned levels of expenditure on day-to-day and reactive maintenance, disaster planning, and planned strategies of asset management in conjunction with a business plan or corporate plan (Wordsworth, 2001). The Royal Institution of Chartered Surveyorsà ¢Ã¢â€š ¬Ã¢â€ž ¢ Guidance Note on Planned Building Maintenance defines the maintenance planning under five categories that are determining the policy for maintenance, deciding and preparing maintenance p rogrammes and obtaining funds for them, getting the work done, controlling progress of work and budget expenditure, and monitoring the effectiveness of the programme (Wordsworth, 2001). The nature of the maintenance planning in the building maintenance involves determining systems and sequences of operation. This noted that maintenance planning must necessarily involve a level of prediction. The prediction is not only focus on the building stock and the deterioration, but also focus on the future policy of the owners or users of the buildings. The maintenance manager or maintenance department can deal with these uncertainties with a twofold oncoming, which are by collecting and analyzing sufficient information to place as much degree of certainty on the variables as possible and by recognizing that a level of uncertainty will remain and introducing flexibility and review options within the plan (Wordsworth, 2001). The collection of the information is to assist the maintenance manager to predict with some degree of confidence will be in the form of condition surveys of the property, details of costs and cost trends in building, and information related to the wider po licies of the owners and users of the building. Care in such information gathering will enable the maintenance manager or the person who responsible for the maintenance of the building to reduce the uncertainty and permit effective planning to proceed (Wordsworth, 2001). In planning maintenance, an aim of the maintenance manager is to match the available resources with the workload. The effectiveness planning is difficult with this category of work because of the large number of uncertain factors involved. In view of the uncertainties, maintenance planning must be formulated at different levels and constantly revised according to the new information that is put into the system. Long-term programmes medium-term programmes and the short-term programmes were identified as a level of the maintenance planning (Seeley, 1976). SUPERVISION OF MAINTENANCE WORK Supervision is a management activity carried out to ensure that the work as in a plan will carry out correctly and expeditiously as what in the maintenance planning (Wood, 2009). Furthermore, the supervision of maintenance work was executed is to ensure that is of a satisfactory standard and in accordance with the drawings and specification. With the larger contracts, it is customary to employ a clerk of work who is constantly in touch with the job in order to supervise the maintenance work. Besides that, the clerk of work also is responsible to ensure that the maintenance is work as a planning. However, with the smaller contracts or smaller jobs periodic supervision only can be obtained often through the medium of architects, surveyors, inspectors or other supervisory staff (Seeley, 1976). Clerk of work must have an extensive practical knowledge of building materials, principles of construction and the execution of techniques in all trades. As a supervisor in the maintenance work, they need to ensure that all the materials and workmanship are in accordance with the drawings, specification and any other relevant documents. Furthermore, the clerk of work must to avoid their self from making any exorbitant demands or altering details or materials without getting the approval from the architect, surveyor or maintenance manager to whom he is responsible (Supervision of Maintenance Work, 1976). Besides that, the clerk of work will also responsible to prepare reports for consideration by the architect, surveyor, or maintenance manager. The preparation of the reports might be in the term of weekly reports, periodic reports or special reports (Seeley, 1976). Site meeting is also one of the supervision of maintenance work. This is one of the way to organizing maintenance work. Site meetings will hold regularly on larger jobs and are generally convened by the architect, surveyor, maintenance manager or any person who responsible for the supervision of maintenance work. The main objective of the site meetings is to ensure that satisfactory progress is maintained and to provide the opportunity for clearing outstanding points. Supervision of maintenance work is important for the all parties to get involves in the site meeting including subcontractors (Seeley, 1976). Adequate supervision of work to the new construction and of alteration and repair work need as one of the way in the organizing maintenance to ensure that the materials and workmanship comply with the contract particulars and relevant statutory requirements. In the absence of such strict supervision in the maintenance progress, inferior materials, poor workmanship and the omission of important details can occur resulting in subsequent trouble and expense to the building owner (Seeley, 1976). PLANNED INSPECTIONS A planned inspection is a formal systematic check carried out at predefined regular intervals against a detailed list of plant, equipment and activities (Code of Practice on Planned Inspections, 1993). According to the Baiche, Walliman and Ogden (2006) work needs to check regularly to ensure compliance with legislative requirements (Wood, 2009). The purpose of the planned inspections is been carried out is to ensure the systematic examinations of all locations, facilities, tools, plants, materials and to observe how these are used by employees and contractors. By carrying out the planned inspections and through taking follow up action on any defects or unsafe working practices noted, the maintenance manager or the person who responsible to maintain the building. Critically, planned inspections can effectively contribute to the provision of the safe working environment and reduce the risk of injury to persons, damage to equipment, buildings and to the environment (Code of Practice on Planned Inspections, 1993). Furthermore, planned inspections are carrying out for a variety purposes including preparation a schedule of the facilities that need to maintain and their present condition, detecting misappropriation from predetermined standards and incipient faults that may result in such deviations developing before the next inspections. Other purposes are ascertaining the cause of the misappropriations, the extent of the remedial work necessary to restore to the required standard and prevent a recurrence of the defect, and the relative urgency of the work. Checking that previous work was done in accordance with the instructions and that the work specified was adequate also is a purposes and the reason why the planned inspections is required to carrying out in the organizing maintenance work (Wordsworth, 2001). The complicated design of the buildings and the great variety of the possible defects makes it necessary fully preplan the inspections and to provide comprehensive checklists to ensure that no part of the building is missed from the inspections. Appropriate criteria also should be laid down for each element, components, or equipments and the types of the inspections needed fully defined and documented. Planned inspections also include details of the form of the inspections. For a greater consistency in organizing the maintenance work, special program macros should be prepared for each element and sub element, setting down the essential information required by the inspector with space to record the result and the recommendation of the inspections. For the later processing, a location code is required to assists and gives some information. To facilitate retrieval and computer processing of inspections, the facilities and elements should be grouped according to the location and the peri odicity of the inspections. SCHEDULING CONCLUSION

Wednesday, October 2, 2019

Strategic Management of McDonalds Essay -- Business, Case Study, solu

PROBLEM IDENTIFICATION The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies. ANALYSIS The chief economic and business characteristics of the fast-food industry In 2003 sales for the U.S. consumer food-service market totaled approximately $408 billion. For the sandwich segment, the top 30 sandwich chains had U.S. system wide sales of approximately $64 billion. Future growth in the sandwich segment was expected to be only around 2 percent annually for the foreseeable future. McDonald's and Burger King were the earliest and most aggressive hamburger chains to begin to expand internationally. The products of the various sandwich chains in U.S. were strongly differentiated, continuously follow the trends that are changed all the time. The five forces analysis and the driving forces of the fast-food industry By using the Porter's five forces model of competition, we identify rivalry among fast-food chains and buyers as the strong forces that make the competition in fast-food industry more and more tighten. In general, McDonald and its main competitors (Burger King Corporation, Wendy's International, Inc., Hardee's, and Jack in the Box) are active in making fresh moves to improve their market standing and bus... ...simultaneously by making the restaurants more efficient to increase the speed of service and emphasizing hospitality, accuracy, and cleanliness with new training and incentives programs worldwide. 2) Leadership marketing McDonald should maintain "I'm lovin' it" all the time and treat it more than a marketing campaign in order to deliver a global brand message through advertising, packaging, and restaurant experiences. This can be used for shaping McDonald's employees attitude in serving the customers. 3) Innovation McDonald must make a lot of innovation in order to satisfy its customers and win the competition because successful innovation can strengthen the market position of the innovating companies. For example, by featuring a variety of Value, Premium, and wholesome menu offerings, McDonald can deliver the right products at the right price for its customers.

Captain John Smith :: essays research papers

John Smith had many characteristics that helped to make him an important person in the beginning settlement of the New World. He was a brave and strong person who seemed to have little fear. He ran away from home when he was young and became a soldier in Europe and the Near East (Barbour). He thrived for excitement and adventure. During the settlement of Jamestown, he took on the responsibility of leadership by saving the colony from starvation (Microsoft). He made the men plant crops and build houses, while he was trading with the Indians for food (Microsoft). The colony chose him President of the Jamestown settlement. The settlers believed and trusted him because he had saved them. John Smith was a very smart man, and he wrote many accounts about the happenings in Jamestown. He also published an article about his voyage of 1614. His longest and best-known work was entitled The General History of Virginia (Gwinn). Without these accounts, we would know very little about the colony in the New World. Not only was he a writer, but he could also draw. He drew many maps showing his expeditions and adventures. Many of these maps were used by other groups of settlers who came to the New World. John Smith was brave, strong, smart, and a good leader. His name is probably best remembered as the man who was to be beheaded by Indians, when the chief’s daughter rushed to his side and saved his life. Many historians doubt this incident and said that Smith was just bragging and was a teller of tales (McMichael). He had so many different adventures and he sometimes stretched the truth. Even if John Smith did exaggerate at times, he was still an interesting and important character in American History. Critique: I don’t remember learning too much on John Smith, though of course I learned about him. My reaction to his work is questioning; I’ve heard how he was this brave and courageous hero, yet in the book it asserts that he was â€Å"a vain braggart† and â€Å"a teller of tall tales†. He didn’t mention the whole Pocahontas thing, which is the first that pops in my mind when I think about Smith. However, I think I admire him more than Columbus because he seemed to be more peaceful and open-minded when it came to the Indians. It claims in the American Literature book that he â€Å"traded for food with the Indians, learned their customs and language†.

Survival in solitude Essay -- Essays Papers

Survival in solitude After being stranded on an uninhabited island, Robinson Crusoe manages to discover his natural abilities that serve as indicators of his true character. At first glance the common adage, â€Å"Necessity is the mother of all inventions,† appears to account for the character of Robinson Crusoe; however, further analysis suggests that the intelligence, industriousness, and optimism are inherent to Crusoe’s personality. Sir Francis Bacon so aptly stated, â€Å"Prosperity doth best discover vice; but adversity doth best discover virtue.† From the moment that Crusoe was stranded on the island until the day he was rescued he exhibits these qualities. Crusoe’s innate intelligence serves him well throughout his solitary life on the island. After agonizing over his plight, he consoles himself, and collects himself in order to move on. His shrewdness and practicality help him to overcome the obstacles that the island presents. He has enough forethought to recognize that the ship might be swept away by the tides, and he works continuously in order to salvage everything he can from the ship. He loses no time to make a trip to the ship in order to unload the cargo, and when he is in need of a method to transport the cargo to the beach, he constructs a raft that will do the job. He protects the provisions from weather and potential wild beasts. Crusoe is intelligent and understands that by being alone he might go crazy, and to combat this he keeps himself busy for...

Tuesday, October 1, 2019

Standing Out for the Common Good Essay -- Literacy Analysis

C.S. Lewis’s, â€Å"Democratic Education,† is story that exemplifies our democratic government and how it is to be preserved through education. He gives an account of a school system where all children had equality. The equality was not that of â€Å"they were getting taught and treated the same†, but equality of the inner being. Every child should feel the same about where they are intellectually and no person should feel more or less educated and smart than the other. The account gives propositions of what society would be like in different situations depending on the other interpretations of democratic education and what prompts the positivity or negativity of having democratic education. This analysis will explore why there is strong hint that there are negative connotations about a democratic education system when the text seems to be for this particular idea. C.S. Lewis has a distinctive style of sarcasm that is found within the piece and he uses this style to make the reader realize why the idea represented is one of stupidity. He explains what would have to happen in school systems, the sources of equality, how this type of equality and democracy do not relate, how the examples given are actually not examples of democracy, and what would happen if democratic education system (despite everthing) would, in the end, hinder the boy rather than help him. Lewis begins by stating, â€Å"Until we have realized that the two things [democracy and education] do not necessarily go together we cannot think clearly about education.† Here he is bluntly stating his point of view before we even get into the argument. He then, spends the next three to four paragraphs of the text giving examples of how people may think democracy and ... ... If someone is in a high position that they are not qualified for then it will fail. If we promote democratic education in order to preserve political democracy then these people may find themselves in a position that they are not qualified for because they were lied to and as a result we still have not preserved our original goal of political democracy. Lewis is pro political democracy and therefore, against democratic education because it covers up an initial problem in order to make someone feel more superior and better about themselves for the time being. Later on there will be consequences and Lewis is trying to prevent those consequences. References Lewis, C. (n.d.). Democratic Education. . Retrieved April 2, 2012, from https://mycampus.umhb.edu/ICS/icsfs/Democractic_Education_(Lewis).PDF?target=bccee72d-d8f9-45bc-985d-dd7a86b570ad

Arthur Young Essay

Documents 1-2: How do the grievances noted by Arthur Young compare to those expressed in the Cahiers? The grievances noted by Arthur Young are focused more on the humanitarian needs of the French people during the late 1780’s. When looking at the document of September 2, 1788 Young mentions that there is an uproar over the high price of bread. There are many obstacles that a society can overcome, but when they are being starved and treated unjustly over humanitarian needs such as food, then there is a high possibility that they will revolt at any cost. There are also many similarities in both Young’s observances and the Cahiers. Both Young’s observances and the Cahiers note that the people are discontent with the fact that the First Estate made up of the clergy, and Second Estate made up of the nobility, are treated so well compared to the Third estate which included everyone from banker to lawyer and even the peasants. Therefore even though France was more revolutionary than any other country at the time, the disparity in classes between the rich and the poor was extremely obvious. Why might these grievances be revolutionary? And, in what ways are they peculiar to the Third Estate only and not the First and Second Estates? The grievances proposed by the Cahiers are extremely revolutionary. In fact you can see that these ideas seem oddly familiar because they exist today in our own constitution of the United States. One of the most famous ideas is proposed in idea 14, which states that freedom should be granted to the press. This idea is revolutionary because it would allow the people of France to freely express their discontents with the government and spread information freely throughout the country without the fear of being punished. Another great idea proposed by the Cahiers was the fact that all taxes should be assessed on the same system throughout the nation. It was imperative that the Third estate made this clear because even though they were the poorest, they were the ones being charged with the heaviest taxes. It was also interesting that the Cahiers brought up the fact that certain positions in offices and ranks should be granted to anyone who was qualified for the job, not just the nobility or based on heredity. This was revolutionary because it must have compelled many more people in France to obtain an education and strive for a better life because they were being granted opportunities. Documents 3-4: Based on your reading of these excerpts, what were the worst abuses of factory labor and the causes of poor working and health conditions? Right away what captures the readers attention is that the medical examiner is claiming that children as young as five years old were being sent to work as long as eleven hours a day. This idea is just unimaginable to most people because a five year old is hardly old enough to take care of himself, let alone maintain a job that requires him to work for eleven hours a day. It is just painful to hear that these children spent their childhoods working in the factories and as a result their growth was stunted, their bone development was compromised, and their health was so poor compared to children not working in factories. The testimony of John Wright really puts everything into perspective because it’s a first hand account of his life working in the factories since he was a six year old. The fact that he worked the same hours then, to the hours he worked as an adult just shows how despicable the working conditions were in the factories. Just like the medical examiner he also explained that the children who grew up in these working factories suffered many health complications, some even became crippled due to over exhaustion. According to Engels, how did such an environment affect the poor mentally as well as physically? Engels believed that the scandalous environment in which the poor were forced to live in was a result of continuous mistreatment from the upper classes. He claims that the poor were basically treated like animals, hoarded from the country in to the city, and forced to work ungodly hours in order to keep up with the demands of industrialization. Then the poor were forced to live in cramped quarters where no proper sanitation systems existed, and even clean drinking water was a luxury. Engels explains that because so many people were cramped into such small rooms for such a long period of time the air quality was severely polluted and this caused many health problems. Engels brings up many good points by questioning how the upper classes ever expected the poor to stay healthy or even humane when their conditions were beyond poor. The fact that the poor were always subjected to extremes of hopes and fears really threw most people over the edge. They had no choice but to be mentally unstable because of the conditions they lived in. They were constantly living for survival in the most disgusting conditions while the rich got richer due to their hard work. Document #5: These maps reveal something about connections between population density, urbanization, and the industrializing process. What do these maps tell us about these connections? What might some of the social consequences of these connections be? The maps explain that as industrialization grew, and urbanization grew, more and more people started to move into the cities in hopes of finding opportunities for work and better living standards. You can see that the first map of the population density in England in 1801 seems quite dispersed compared to the population density of England in 1851. Also you can see from the map of England in 1851 that there was a huge population boom in between those 50 years. When looking at the map of concentration of Industry in England in 1851 then it is clear that people moved from the countryside to the larger cities that were the heart of industrialization. Engle best described the social consequences of the changes from 1801 to 1851 in such a short period of time in the previously discussed documents. With overpopulation cities got more crowded and the living quality in these cities steadily decreased. The environment was affected tremendously due to the cluster of factories and misuse by the overpopulation. Disease was more prominent because it was easier to spread in unsanitary and overpopulated areas. When employment opportunities arise, people will surely flock to them, especially the poor. This was just the case in England during the industrialization. Sadly what people failed to realize is that their quality of life would greatly decrease rather than increase due to the mass overpopulation.

Edible Arrangements

The Brand Reputation: – Edible arrangements offer many different varieties of fresh fruits with chocolate dipping. They are very unique and have new concepts, this makes them add value to reputation of their brand. Their main strength is an ingenious approach to fresh foods. Fresh fruits are always healthy more the less fresh fruits with chocolate dipping adds to the luscious delight. The artistic works on the fruits makes it more appealing for a normal trespasser as well . It invokes a wow factor for the clients. Customers are highly satisfied with their artefact as well as aliments and are driven back with the urge for more.The flexible price factor also attracts more customers to Edible arrangements. The customer service provides the clients with the best hospitality and gives you an open choice of tasting your goodies before you intend to buy them . While marketing through this strategy of try and buy attracts the clients to buy more of their products and increases the sal es for the company. The hospitality of the company also creates a warm and a welcoming atmosphere which serves as a major point in retaining the customers. A more customer friendly environment with the best products of fair pricing is what stand as the strength of the joint.Moving on to the weakness of the company, The company offers only limited products and needs to diversify on the overall products produced. This will attract more clients and increase the sales. Edible arrangements have very little awareness on the open community and hence this will lead to customer reduction. A restricted marketing and financial plan will affect the company growth. Edible arrangements need to rethink on their promotion strategies and increase awareness among the public people. This will make them competitive against the heavy competition in the market.Since the company focuses on fresh and high quality products their lifetime will not be long. And hence has to sold out quickly, if not it will be considered as waste. Also adding on to this point the delivery of the products will also be a hazard and can be done only for short distance since the products are fresh and has to be consumed quickly. There will not be an extraordinary support from the finance point of view since the business is on the verge of being a established well in the market and hence backing will be limited. The overall number of stores in the country is marginable.However the need to promote their business and manage the flourishing demand, establishment of more stores will led to increase in its customers. Limited working hours during the day needs to be increased in order to complete the products and manage the delivery time for the customers. Analyzing the Opportunities of the edible arrangements are the following The fresh fruits are mostly loved by everyone and wide range of people will be interested in such health conscious products. This will boost the company in their growth. Their unique idea on fresh fruits is totally a new innovative and different concept.This leads to increased stakeholders. The other opportunity for edible products is to redesign their gift basket and make it novel. They should also concentrate on continuous improvement of their products and have consistent variety. Special packages and gifts must be offered during festival times to attract more clients. Festival season must have number employees working since the number of orders will increase and there will be high demand for the products. The locality and ambiance of the stores must have high standard of quality so that it can accommodate more number of customers and have less waiting time.Hospitality must be at the peak even during those times to retain the customers even in crowded hours. Franchise can be sold to common people who are willing to make the edible arrangements proud and widen their business. This strategy will lead you to a next platform and increase the growth. It is important to ha ve collaboration with third parties and promote the business to next level in order to be in the top markets. This will also help you build a good reputation and increase awareness among the people. Opportunities also exist for Edible Arrangements to continue to expand into a younger demographic market segment.As noted in the previous section, North American youth are becoming increasingly health conscious and paying closer attention to the nutritional content of their food more than ever before. Edible Arrangements should remain highly active on social media sites, and maintain their innovative, fresh and colourful promotional campaigns to keep expanding their brand awareness and tapping into different market segments, particularly young adults and teenagers. And concluding on the threats caused to edible arrangements, Competition is regarded as one of the major threats to edible arrangements.There will also be new competitors and they will tend to copy the ideas of products and tr y to dominate the existing competitors. There will be price variance on the products and hence the customers will look onto this factor as well. Since edible arrangements have high standard of quality it will remain a difficult competitor in maintaining good quality and also compete with the low cost competitors. There will be a threat to study the variance in the market and what the clients are expecting, in order to thrive market domination.It is also be possible in customer reduction, this terms of self preparation of the commodities by the regular consumers as it is easy to make. This can prevented to a approximate level by making the exclusive recipes and maintain secrecy in minute detailing of the products which makes the sold commodities by Edible arrangements unique. Since edible arrangements is a small company there are greater risks that larger companies will begin to offer similar products and services thus this will be a big threat to edible arrangements. Edible Arrangements The Brand Reputation: – Edible arrangements offer many different varieties of fresh fruits with chocolate dipping. They are very unique and have new concepts, this makes them add value to reputation of their brand. Their main strength is an ingenious approach to fresh foods. Fresh fruits are always healthy more the less fresh fruits with chocolate dipping adds to the luscious delight. The artistic works on the fruits makes it more appealing for a normal trespasser as well . It invokes a wow factor for the clients. Customers are highly satisfied with their artefact as well as aliments and are driven back with the urge for more.The flexible price factor also attracts more customers to Edible arrangements. The customer service provides the clients with the best hospitality and gives you an open choice of tasting your goodies before you intend to buy them . While marketing through this strategy of try and buy attracts the clients to buy more of their products and increases the sal es for the company. The hospitality of the company also creates a warm and a welcoming atmosphere which serves as a major point in retaining the customers. A more customer friendly environment with the best products of fair pricing is what stand as the strength of the joint.Moving on to the weakness of the company, The company offers only limited products and needs to diversify on the overall products produced. This will attract more clients and increase the sales. Edible arrangements have very little awareness on the open community and hence this will lead to customer reduction. A restricted marketing and financial plan will affect the company growth. Edible arrangements need to rethink on their promotion strategies and increase awareness among the public people. This will make them competitive against the heavy competition in the market.Since the company focuses on fresh and high quality products their lifetime will not be long. And hence has to sold out quickly, if not it will be considered as waste. Also adding on to this point the delivery of the products will also be a hazard and can be done only for short distance since the products are fresh and has to be consumed quickly. There will not be an extraordinary support from the finance point of view since the business is on the verge of being a established well in the market and hence backing will be limited. The overall number of stores in the country is marginable.However the need to promote their business and manage the flourishing demand, establishment of more stores will led to increase in its customers. Limited working hours during the day needs to be increased in order to complete the products and manage the delivery time for the customers. Analyzing the Opportunities of the edible arrangements are the following The fresh fruits are mostly loved by everyone and wide range of people will be interested in such health conscious products. This will boost the company in their growth. Their unique idea on fresh fruits is totally a new innovative and different concept.This leads to increased stakeholders. The other opportunity for edible products is to redesign their gift basket and make it novel. They should also concentrate on continuous improvement of their products and have consistent variety. Special packages and gifts must be offered during festival times to attract more clients. Festival season must have number employees working since the number of orders will increase and there will be high demand for the products. The locality and ambiance of the stores must have high standard of quality so that it can accommodate more number of customers and have less waiting time.Hospitality must be at the peak even during those times to retain the customers even in crowded hours. Franchise can be sold to common people who are willing to make the edible arrangements proud and widen their business. This strategy will lead you to a next platform and increase the growth. It is important to ha ve collaboration with third parties and promote the business to next level in order to be in the top markets. This will also help you build a good reputation and increase awareness among the people. Opportunities also exist for Edible Arrangements to continue to expand into a younger demographic market segment.As noted in the previous section, North American youth are becoming increasingly health conscious and paying closer attention to the nutritional content of their food more than ever before. Edible Arrangements should remain highly active on social media sites, and maintain their innovative, fresh and colourful promotional campaigns to keep expanding their brand awareness and tapping into different market segments, particularly young adults and teenagers. And concluding on the threats caused to edible arrangements, Competition is regarded as one of the major threats to edible arrangements.There will also be new competitors and they will tend to copy the ideas of products and tr y to dominate the existing competitors. There will be price variance on the products and hence the customers will look onto this factor as well. Since edible arrangements have high standard of quality it will remain a difficult competitor in maintaining good quality and also compete with the low cost competitors. There will be a threat to study the variance in the market and what the clients are expecting, in order to thrive market domination.It is also be possible in customer reduction, this terms of self preparation of the commodities by the regular consumers as it is easy to make. This can prevented to a approximate level by making the exclusive recipes and maintain secrecy in minute detailing of the products which makes the sold commodities by Edible arrangements unique. Since edible arrangements is a small company there are greater risks that larger companies will begin to offer similar products and services thus this will be a big threat to edible arrangements.